0
Broadband

Hulu launches new ad experience designed to connect brands with binge watchers

Friday 13 December 2019 | 10:02 CET | News
Hulu said it's launching the industry's first ad experience tailored to binge watching, with its exclusive agency partner, Publicis Media, and first wave of exclusive launch advertisers – Kellogg's, Maker's Mark and Georgia-Pacific. By harnessing Hulu's deep, first-party viewer insights, the binge ad experience is tailored to the viewer's situation and will reward them for bingeing with the next episode commercial-free or a personalised offer from a brand.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Broadcast & Satellite / Internet
Companies: Hulu
Countries: United States
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Nordija integrates Yospace dynamic advertising insertion with FokusOn platform

Published 26 May 2020 13:15 CET | Sweden
Scandinavian middleware provider Nordija said it has integrated UK-based Yospace's advertising insertion system with its fokusOn ...

Hulu expands live TV service to Playstation 4

Published 04 Mar 2020 07:47 CET | United States
Hulu has expanded its Hulu + Live TV service to the PlayStation 4 console. As a result, customers will be able to subscribe over ...

Hulu cuts monthly price to USD 2 in Thanksgiving sale

Published 28 Nov 2019 12:11 CET | United States
Hulu announced an offer for its ad-supported OTT catch-up TV service at USD 1.99 per month for one year. New subscribers can sign ...

Hulu reports 28.5 mln paid users at end September

Published 22 Nov 2019 13:21 CET | United States
Disney said Hulu had 28.5 million paid subscribers at the end of September. The figures were posted to the SEC in a filing. The ...

Hulu to increase price of Hulu Live to USD 55 per month

Published 18 Nov 2019 09:17 CET | United States
Hulu announced it will increase the price of its online cable TV alternative service Hulu Live by USD 10 to USD 54.99 a month ...

Roku offers exclusive TV, streaming stick for Black Friday at Walmart

Published 14 Nov 2019 16:01 CET | United States
Roku announced a limited-edition TV and streaming player for the Black Friday sale at Walmart later this month. Other devices ...

Hulu says over 70% of viewers see advertising

Published 31 May 2019 12:00 CET | United States
Around 70 percent of Hulu subscribers see advertising on the OTT TV service, the company announced at an event in New York. ...

Streaming content passes live TV as top viewing method in US

Published 23 Apr 2015 10:40 CET | United States
Streaming video services are now used by more than 42 percent of US households and heavily changing media consumption habits ...





Calendar   /   Industry Events

25 Jan Ericsson Q4 2021
25 Jan F5 fiscal Q1
25 Jan Verizon Q4 2021
25 Jan Microsoft fiscal Q2
25 Jan Uniti Group Q4
25 Jan European 5G Conference
26 Jan AT&T Q4 2021
26 Jan Corning Q4 2021
26 Jan Intel Q4 2021
26 Jan Calix Q4 2021
26 Jan Crown Castle Q4 2021
27 Jan Extreme Networks fiscal Q2
27 Jan Elisa Q4 2021
27 Jan Apple fiscal Q1
27 Jan Juniper Networks Q4 2021
27 Jan STMicroelectronics Q4 2021
27 Jan Samsung Electronics Q4 2021
27 Jan MTN Nigeria Q4 2021
27 Jan Rogers Communications Q4 2021
27 Jan Comcast Q4 2021
27 Jan FCC meeting
28 Jan SK Hynix Q4
28 Jan Charter Communications Q4
28 Jan Telia Lithuania Q4 2021
28 Jan Telia Company Q4 2021
31 Jan KPN Q4 2021
31 Jan Cirrus Logic Q3
31 Jan NXP Semiconductors Q4 2021
31 Jan NEC fiscal Q3
31 Jan Harmonic Q4
::: More Calendar Items