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IAB announces formation of Research & Development Tech Lab

Monday 29 September 2014 | 20:39 CET | News
The Interactive Advertising Bureau (IAB) has announced the formation of the IAB Technical Laboratories, a nonprofit research and development consortium. Charged with producing and helping companies implement global industry technical standards, the goal of the consortium is to simplify and reduce the costs associated with the digital advertising and marketing supply chain, and for individual companies' businesses. 

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Categories: Internet
Companies: Interactive Advertising Bureau
Countries: United States / World
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