IAB issues 'Anti-Fraud Principles' to combat ad fraud

Wednesday 17 September 2014 | 15:53 CET | News
In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released its "Anti-Fraud Principles," a series of three tenets meant to root poor-quality ad traffic out of the system. The trade organisation also created a new working group to identify and combat malware attacks throughout the digital supply chain. These are critical next steps in the IAB Trustworthy Supply Chain Initiative, which was launched earlier in the year to address challenges

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Interactive Advertising Bureau
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.