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Wireless

IAB, MMA, MRC unveil mobile app advertising guidelines

Thursday 7 March 2013 | 11:58 CET | News
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The Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA), in cooperation with the Media Rating Council (MRC) have issued 'Mobile Application Advertising Measurement Guidelines' for pubic comment. These guidelines address in-app advertising, a burgeoning and critical platform of the mobile media landscape. The guidelines provide assistance in determining the quality of ad analytics and measurement, as well as the completeness of disclosures. The 'Mobile Application Advertising Guidelines' also require client-side counting for mobile application ad impressions. The

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Categories: Mobile & Wireless
Companies: Interactive Advertising Bureau / Mobile Marketing Association
Countries: World
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