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Iflix appoints CTO of Advertising unit

Thursday 10 October 2019 | 10:56 CET | News
Southeast Asian entertainment service iflix has announced it is doubling down on its digital advertising business, iflix Advertising, in response to the growing demand for premium programmatically-traded advertising services in the OTT space. iflix Advertising launched operations in January this year. Iflix has also appointed Kevin Liu as its CTO of Ads to lead the programmatic strategy and an engineering team specifically dedicated to the advertising business.

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Categories: Internet
Companies: Iflix
Countries: Asia
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