0
Broadband

Internet ad spend passes TV spend for first time - study

Tuesday 28 March 2017 | 11:16 CET | News
Global internet ad spend will reach USD 205 billion this year, up 13 percent from the year before, according to the latest report from Zenith. The researcher noted that this will be the first year in which more money will be spent on internet advertising than on traditional TV ads.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Online ad spend to outstrip TV spend by USD 40 bln this year - study

Published 27 Mar 2018 08:58 CET | World
Global online advertising spend is set to rise USD 227 billion this year, up 4.6 percent year on year, and USD 40 billion more ...

Half of US online adults actively avoid ads - study

Published 09 May 2017 08:39 CET | World
Digital advertising, as we currently know it, is set to end, according to a report from Forrester Research. Poor quality ad ...





Calendar   /   Industry Events

22 Jan European 5G Conference
23 Jan Adtran Q4 2018
23 Jan Comcast Q4 2018
23 Jan TE Connectivity fiscal Q1
23 Jan TMT Finance Asia
24 Jan Digi Q4 2018
24 Jan Rogers Communications Q4 2018
24 Jan Crown Castle Q4 2018
24 Jan STMicroelectronics Q4 2018
25 Jan Vodafone Group fiscal Q3
25 Jan Ericsson Q4 2018
25 Jan Telia Q4 2018
27 Jan Grameenphone Q4 results
28 Jan Dtac Q4 2018
28 Jan Cisco Live 2019
29 Jan Juniper Networks Q4 2018
29 Jan Apple fiscal Q1
29 Jan Corning Q4 2018
29 Jan 8x8 Q3 fiscal 2019
29 Jan O2 Czech Republic Q4 2018
29 Jan Verizon Q4 2018
29 Jan Extreme Networks fiscal Q2
29 Jan TowerXchange MENA Meetup 2019
30 Jan Chunghwa Telecom Q4 2018
30 Jan Alibaba Q4 2018
30 Jan MediaTek Q4 2018
30 Jan Microsoft fiscal Q2 2019
30 Jan Facebook Q4 2018
30 Jan Cirrus Logic Q3 fiscal 2019
30 Jan Telenor Q4 2018
::: More Calendar Items