iPhone users choose brand, Android users price - survey

Tuesday 23 February 2016 | 14:14 CET | News
iOS and Android smartphone users show no significant differences in the use of their device as both mainly use their smartphones to make calls, take photos, use the internet and as an alarm clock, according to a study conducted on behalf of the HTW University of Applied Sciences in Berlin. For Android users, the price is the decisive factor in the choice of their smartphone, while iPhone users show an emotional connection to the brand, and tend to be willing to spend more on the latest model. 

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Categories: Mobile & Wireless
Companies: Apple
Countries: Germany
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