Iris.TV, Vemba partner on video content distribution

Monday 29 August 2016 | 16:59 CET | News
Iris.TV, a US-based video personalisation pioneer, entered into a partnership with Vemba, a premium video distribution and content discovery platform. The Vemba partnership with Iris.TV is meant to enable publishers to maximise revenue from their video content libraries by providing users with personalised content using both owned and external video content sources. Publishers can control programming by streaming position, frequency, category, and soon by geo-location and by device. The arrangement will also manage multiple branded content campaigns across networks while maintaining brand

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Categories: Broadcast & Satellite / Internet
Countries: United States / World
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