Italian SMEs lagging behind EU in e-commerce uptake

Friday 4 October 2013 | 09:46 CET | News
Italy continues to lag behind its European neighbours in the digitalization and e-commerce uptake of its SMEs, according to a study conducted by Doxa Digital and commissioned by Google. The corresponding report, entitled 'The Role of the Web in the internationalization of SMEs', details the infrastructural, cultural, fiscal and financial barriers to the digitalization of Italian SMEs, only 34 percent of which have their own corporate website, with e-commerce penetration trailing way below the EU average. The report concludes that urgent action needs to be taken to address the situation in a

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Categories: Internet
Companies: Google
Countries: Italy
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