Italy's Ho Mobile to plant 180 trees after clients respond to walking challenge

Thursday 29 July 2021 | 15:30 CET | News
Vodafone Italia's second brand Ho Mobile and its partner Treedom have committed to planting 180 trees in a new forest thanks to the response of its customers to a walking challenge. In May, the operator invited customers to join the 'Piu Passi che Giga' ('More Steps than Giga') challenge by allowing the Ho Mobile app to count their steps as they walk around. Customers have now walked 1.3 million 'Giga steps', making it possible to plant 180 new trees in the "Ho Forest", a project launched by Ho Mobile and Treedom last year.

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Categories: Mobile & Wireless
Companies: Ho Mobile / Vodafone Italia
Countries: Spain
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