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Wireless

Italy's Ho Mobile unveils 'GigaPassi' walking challenge

Tuesday 18 May 2021 | 14:28 CET | News
Vodafone Italia's second brand Ho Mobile has launched a new initiative that rewards customers who move around in a sustainable and environmentally friendly manner. Under the 'Piu Passi che Giga' ('More Steps than Giga') challenge, the operator is inviting customers to walk outdoors and to consume their mobile data responsibly by allowing the Ho Mobile app to count their steps as they walk around. One 'GigaPasso' is equivalent to 10,000 steps and customers who accumulate more 'GigaPassi' than GB of data will be awarded a prize at the end of the challenge.

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Categories: Mobile & Wireless
Companies: Ho Mobile / Vodafone Italia
Countries: Italy
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