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General

Italy's Wind launches 'Don't drive and text' campaign

Tuesday 6 December 2016 | 09:34 CET | News
Italian operator Wind has announced the launch of an initiative called 'Don't drive and text' with a view to promoting safer use of smartphones while driving. The online campaign was prepared for the operator by Saatchi & Saatchi and features two 40-second videos aimed primarily at younger viewers to be broadcast on Wind's YouTube channels and social networking channels.

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Categories: General
Companies: Wind / YouTube
Countries: Italy
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