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Kaltura partners with Massive to launch targeted TV platform

Monday 9 April 2018 | 10:36 CET | News
Massive and Kaltura entered into a partnership meant to help video service providers deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer. The joint Kaltura-Massive Targeted TV platform helps TV operators find cost-effective ways to improve customer loyalty, increase conversion, reduce churn rates, and differentiate their service in a crowded OTT marketplace.

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Categories: Broadcast & Satellite
Companies: Kaltura
Countries: World
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