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IT

Kaspersky unveils new branding, visual identity

Wednesday 5 June 2019 | 11:09 CET | News
Kaspersky Lab said it rebranded to 'Kaspersky', updated its visual identity and changed its mission to 'building a safer world.' The company said the rebranding is meant to show that it evolved from the anti-virus laboratory stage to become a technology leader. The new branding also reflects the evolution of its business focus from "cyber-security" towards the wider concept of "cyber-immunity". The company's new mission is to enable everyone to embrace, trust and use new innovations that are protected by its technologies.

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Categories: IT
Companies: Kaspersky
Countries: World
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