KDDI expands loyalty programmes with Mitsubishi, Loyalty Marketing, Lawson

Tuesday 17 December 2019 | 09:40 CET | News
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Japanese operator KDDI has partnered with Mitsubishi, Loyalty Marketing (LM), and Lawson, to expand its customers loyalty programme. Starting May 2020, KDDI and LM plan to integrate the point systems of both companies into the common 'Ponta' service operated by LM and link their respective IDs. KDDI says this move will create "Japan's largest class member base of over 100 million people", while further integration with settlement services will lead to over 22 million mobile accounts and annual points awarded worth over JPY 200 billion.

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Categories: Mobile & Wireless
Companies: au / KDDI / Mitsubishi
Countries: Japan
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