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Kenya delays local content ad rule to February 2017

Tuesday 28 June 2016 | 11:42 CET | News
The Communications Authority of Kenya (CA) said that 40 percent of all advertisements aired by broadcasters should be locally produced by the end of February 2017. CA Multimedia Services Director Leo Boruett told a broadcaster's forum in Nairobi that the previous 01 July deadline was extended after consultations with the advertising industry. Boruett said the advertisers requested more time to comply because they have already signed long-term agreements with television stations. After the expiry of the deadline, broadcasters who do not comply with the directive will incur penalties, he said.

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Categories: Broadcast & Satellite
Companies: Communications Authority
Countries: Kenya
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