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Wireless

Kinguin, P4 launch direct carrier billing with Fortumo

Tuesday 17 April 2018 | 10:18 CET | News

The digital gaming marketplace Kinguin and the mobile operator P4, operating under the brand Play, launched direct carrier billing in Poland through Fortumo to allow more than 15 million Play subscribers to pay with their mobile invoice for the items on Kinguin's marketplace.

According to Fortumo, in Poland, only 16 percent of people have a credit card to make online payments, while smartphone ownership is already at 70 percent. This means most people accessing online content have no way to pay for it and carrier billing resolves this challenge by allowing any phone owner (both prepaid and postpaid) to charge online payments to their phone bill. 

Central & Eastern Europe is a very lucrative market for gaming merchants, as both traditional PC games and mobile content are very popular in the region. The carrier billing solution between Kinguin and Play was launched through Fortumo’s Hosted DCB. Kinguin has been using Hosted DCB to collect payments from mobile users in Poland since June 2017.



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Categories: Mobile & Wireless
Companies: P4
Countries: Poland
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