Klarna to launch UK m-payment service in summer 2014

Monday 2 June 2014 | 20:14 CET | News
Swedish e-commerce company Klarna will launch a mobile payment service with several UK retailers in summer 2014, reports the Financial Times. Klarna uses algorithms to check each transaction for fraud, based on factors like a customer's purchase history and the time of day they shop. Klarna said that the UK market presented an attractive opportunity because it lags behind other European markets in the of users finalising purchases on mobile, despite being he region's largest e-commerce market.

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Categories: Mobile & Wireless
Companies: Klarna
Countries: United Kingdom
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