Lancom Systems launches worldwide channel programme

Thursday 7 December 2017 | 16:52 CET | News
Lancom Systems said it will set-up its first worldwide channel partner programme in 2018. “Lancom munity” is the vehicle that is intended to transfer the company’s strong home-market growth to the international stage. The initial focus is on a massive expansion of the partner landscapes in Benelux, Austria and Switzerland. The company said the launch of its first worldwide partner programme represents its initial step towards expanding growth in the international markets and establishing a vibrant channel partner landscape. The programme includes four sales and certification-dependent partner levels, Bronze, Silver, Gold and Platinum.

Access to the highest level, Platinum, requires a minimum turnover of EUR 100,000 and the necessary certifications.

The company said 'Lancom munity' is the ideal framework for the successful marketing of Lancom products. The programme targets channel partners of all sizes and combines classic monetary incentives with strong loyalty aspects. As a consequence, both the large system vendors as well as smaller retailers with their commitment and know-how will benefit from cooperation, the company said. The entry threshold was kept deliberately low for this reason. The annual sales target for Bronze partners is EUR 1,000, and the requirements increase in stages after that. Access to the highest level, Platinum, requires a minimum turnover of EUR 100,000 and the necessary certifications.

Besides the sales and certification-dependent partner levels, Lancom munity offers elements such as deal registration with project exclusivity along with a loyalty programme with bonus points, and its own reward shop. The channel benefits from attractive purchasing conditions, which ensure that retailers enjoy a healthy profit margin, the company said in a press release. Support services, including guaranteed response times, round off the Lancom munity offerings.

The loyalty programme enables in particular small and medium sized partners to earn points for sales, participation in promotions, roadshows, webinars, certifications, or deal registration. Points can be redeemed in the reward shop against LMC licenses, services, training courses, software options, discounts on devices, or give-aways.

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Categories: Fixed
Companies: Lancom Systems
Countries: Germany / World
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