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Wireless

LatAm mobile ad spending to soar by 2020 - study

Wednesday 30 March 2016 | 10:04 CET | News
The Latin American mobile advertising market is set to soar over the next five years, led by Mexico and Brazil, according to a report from eMarketer. In Mexico, about one in 10 ad dollars will go toward mobile placements this year, a figure that will rise to about one in four by 2020. A similar trend has emerged in Brazil, with mobile reaching 6 percent of the total ad spend this year, up from 3.2 percent in 2015, and rising to 19.1 percent of all ad spending in 2020.

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Categories: Mobile & Wireless
Countries: Latin America
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