Lycamobile partners 3 Italia, launches MVNO in Italy

Thursday 18 June 2009 | 09:00 CET | News
Ethnic MVNO Lycamobile has launched operations in Italy. Lycamobile has partnered with 3 Italia to launch its prepaid SIM card and low-cost mobile service on the local market. The Lycamobile prepaid SIM cards and top-up service are currently available at over 65,000 retail stores across the country. Lycamobile also plans to roll out a comprehensive advertising and marketing campaign to support the launch of its Italian card. Based on the 'Globeman', a sociable, culturally aware, empathetic figure, the campaign will target both mainstream and ethnic audiences through POS, broadcast, print and

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Categories: Mobile & Wireless
Companies: Lycamobile
Countries: Italy
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