M1 adds advertising to SMS service

Tuesday 27 November 2007 | 16:47 CET | News
Singapore mobile operator M1 has introduced a new SMS platform with advertising and additional content features. Breaking news, merchants' offers and personalised information are delivered in real-time to the handset, for users to access from the messaging screen of the phone. The so-called SMS2.0 service currently works on some 20 Nokia phone models powered by Symbian software. To download SMS2.0, the customer simply sends SMS2 to 8887. There is no charge for downloading and registration and SMS charges remain unchanged and according to the mobile bundle. Content received on SMS2.0 is free

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Categories: Mobile & Wireless
Countries: Singapore
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