Mail.ru Group launches tool for direct contracts between advertisers, publishers

Thursday 16 May 2019 | 14:34 CET | News

Russian internet company Mail.ru Group has launched the Direct Deals tool enabling advertisers to purchase advertising space through direct agreements with publishers. The advertising platform myTarget will optimise campaigns and evaluate their efficiency. Advertisers will be able to acquire space under pre-determined parameters, including price.

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Categories: Internet
Companies: Mail.ru
Countries: Russian Federation
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