Mascom reports success with Bercut's RBT service

Tuesday 7 September 2010 | 14:55 CET | News
Botswana mobile operator Mascom announced that it gained revenues from a ring back tone (RBT) service it launched in November 2009 based on Bercut's RBT service X-tones. Professional marketing support from Bercut both at the pre-launch and launch stages including market and competitive analysis, business case, price and business models ensured an increase in active users and lots of orders, according to the operator. Apart from the RBT product itself, Bercut provided Mascom with services such as marketing consulting regarding development and management of the RBT service. The operator said

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Categories: Mobile & Wireless
Companies: Bercut / Mascom
Countries: Botswana
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