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MediaMarktSaturn launch strategies to compete with Amazon

Monday 2 February 2015 | 14:04 CET | News
German electronics retailers Media Markt and Saturn are planning to be more innovative regarding online content in order to compete with US online retailer Amazon, Wirtschaftswoche reports. The CEO of parent company Metro, Olaf Koch, told the magazine that one of the strategies is to offer bundle solutions for customers buying smart TVs so that they can combine the device with an installation service. Digital price tags are planned to be used in all branches to respond to price fluctuation on the internet.

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Categories: Internet
Companies: Amazon / Media Markt Mobil / Media-Saturn Group
Countries: Germany
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