Mediametrie, Google create panel to analyse multi-screen use

Tuesday 17 April 2012 | 22:36 CET | News
Mediametrie and Google are working together to develop a single source panel to analyse the 'dual media' behaviour of television viewers and internet users. This will allow the measurement of the usage of television and internet to better understand the complementarity between TV, desktop PC, laptop, tablet and mobile screens. This single source panel will begin with a pilot phase that will last until the summer and will include 500 households recruited by Mediametrie. The results of the pilot will be the basis for deploying a panel of nearly 3,000 homes by the end of 2012. Mediametrie and

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Categories: Broadcast & Satellite / Internet
Companies: Google
Countries: France
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