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Mediametrie, Google launch multi-screen TV, video panel

Thursday 22 May 2014 | 10:24 CET | News
French audience measurement company Mediametrie and Google have launched a single source multi-screen panel consisting of 2,900 homes, that are representative of French households equipped with TV and internet access via computer, tablet and/or mobile phone. The panel uses Google's internet measurement technologies and Mediametrie's TV measurement platforms. With over 6 screens on average, French homes are increasingly combining their TV and video usages with connected terminals, according to Mediametrie executive director Laurent Battais.

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Categories: Broadcast & Satellite / Internet
Companies: Google / Mediametrie
Countries: France
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