Mediametrie Twitter TV Ratings goes live in France

Wednesday 23 April 2014 | 20:16 CET | News
French audience measurement company Mediametrie has teamed up with Twitter to launch a social TV monitoring service. Mediametrie Twitter TV Ratings is the first tool in France that measures the number of Tweets sent in connection to a TV show and the number of times they are read. As Mediametrie's director of TV, Julien Rosanvallon, explained, what is important when a TV channel sends a Tweet to urge people to watch a programme, what counts is how many people will read the Tweet. This measurement exists in the US since October 2013 thanks to a partnership between Twitter and Nielsen. For

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Broadcast & Satellite / Internet
Companies: Mediametrie / Twitter
Countries: France
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Mediametrie intros weekly tables of most tweeted TV shows

Published 29 Jan 2015 08:47 CET | France
In partnership with Twitter, French audience measurement company Mediametrie has introduced the 'Mediametrie Twitter TV Ratings' ...

Mediametrie releases first Twitter TV ratings

Published 09 Dec 2014 12:48 CET | France
French market researcher Mediametrie has published its first Twitter TV ratings. The result of a partnership agreed with Twitter ...

Mediametrie, Google launch multi-screen TV, video panel

Published 22 May 2014 10:24 CET | France
French audience measurement company Mediametrie and Google have launched a single source multi-screen panel consisting of 2,900 ...

French broadcasters get on YouTube bandwagon

Published 08 Apr 2014 08:37 CET | France
YouTube now has 28 million viewers a month in France, including 9 million daily viewers, a figure up 38 percent a year, writes Le ...

French homes with tablets double to 8 mln in 2013

Published 21 Feb 2014 11:30 CET | France
The number of tablets in French homes rose by 105 percent in a year to reach 8 million homes, according to Mediametrie, which ...

Over 70% of French use mobile video/cinema sites

Published 12 Dec 2013 16:40 CET | France
The French are increasingly watching videos on their mobile phones, with 17.08 million consulting at least one video or cinema ...

Twitter forms French subsidiary

Published 10 Dec 2012 11:42 CET | France
Twitter has formed a company in France with EUR 37,000 in capital, Le Figaro reports. The new unit is a subsidiary of Twitter ...