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Mediapro and La Liga team to set up Chinese joint venture

Thursday 14 May 2020 | 15:12 CET | News
Spanish broadcaster and sports rights broker Mediapro has teamed up with La Liga and Asian sports asset commercialisation giant Super Sports Media to set up a new joint venture in China. The resulting company is called Spanish Football Commercial & Marketing Company (SFCM) and has been established for an initial 15 years. It will immediately begin to operate across mainland China, Hong Kong, Macau and Taiwan.

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Categories: Broadcast & Satellite
Companies: Mediapro
Countries: China / Spain
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