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Mediapro postpones Serie A football rights auction - report

Tuesday 3 April 2018 | 09:42 CET | News
Spanish broadcaster and sports rights broker Mediapro has postponed the auction of rights to air matches from the top-tier Serie A football league for the 2018-2021 seasons, reports La Repubblica. The company was awarded the rights in February after outbidding Mediaset and Sky with an offer of EUR 1.05 billion a year. However, it has now decided to delay the tender following the joint content and distribution deal between Sky and Mediaset, which may prompt lower offers from the two Italian broadcasters, said the report.

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Categories: Broadcast & Satellite
Companies: Mediapro / Mediaset / Sky
Countries: Italy
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