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Mediaset, Atresmedia account for 86.4% of Spanish ad market

Thursday 3 November 2016 | 11:53 CET | News
Spanish broadcasters Atresmedia and Mediaset are consolidating their dominance of the country TV advertising market, concentrating some 86.4 percent of spending in the nine months to end-September, according to a report from Infoadex. Total TV ad spend was up 6.4 percent to EUR 1.51 billion, with the Atresmedia-Mediaset duopoly taking EUR 1.31 billion of the total. The remaining regional broadcasters and the hundreds of private channels accounted for just a sixth – around EUR 206.4 million of the total, said the report.

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Categories: Broadcast & Satellite
Companies: Atresmedia / Mediaset
Countries: Spain
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