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Mediaset Premium targets half a million new subscribers

Thursday 20 August 2015 | 08:47 CET | News
Italian commercial broadcaster Mediaset is targeting 500,000 new subscribers to its Mediaset Premium pay-TV offer, according to sources cited by business daily Milano Finanza. The rise in subscriber numbers would serve to compensate the broadcaster's EUR 700 million investment in acquiring exclusive Champions League rights between 2015 and 2018 but much depends on whether Lazio qualifies for the tournament alongside Juventus and Roma, said the report. Mediaset also paid out around EUR 300 million to secure the rights to televise the top eight teams in Italy's Serie A, as well as the French

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Categories: Broadcast & Satellite
Companies: Mediaset
Countries: Italy
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