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Mediaset rejects EUR 1.1 bln Sky bid for Premium - report

Thursday 2 July 2015 | 10:27 CET | News
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Italian commercial broadcaster Mediaset has rejected a EUR 1.1 billion offer from Sky Plc for its pay-TV unit Mediaset Premium, according to unnamed sources cited by Italian daily Il Sole 24. Although the amount offered is greater than Mediaset's EUR 900 valuation of its unit (EUR 800 million enterprise value plus EUR 100 million in cash), the sources suggested that EUR 1.1 billion for the total control of the Italian pay-TV market was deemed insufficient by Mediaset, which is also concerned about the effect of a "super-Sky" on its own future development. Mediaset owns 89 percent of Premium

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Categories: Broadcast & Satellite
Companies: Mediaset / Sky / Telecom Italia / Telefonica / Vivendi
Countries: Italy
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