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Mediaset, Tiscali reach online content deal

Wednesday 15 July 2015 | 09:55 CET | News
Italian broadcaster Mediaset has signed an agreement with the operator Tiscali to distribute TV content over the portals Tiscali.it and Istella.it. Under the terms of the deal, a selection of the best of Mediaset's programming, including entertainment, fiction and news content, will be indexed by the Istella.it search engine and made available on the Tiscali's multimedia content portal. Tiscali added in a statement that Mediamond (Publitalia) will be responsible for gathering advertising for the pre-roll and post-roll formats of the programmes, while Veesible will continue to sell general

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Categories: Broadcast & Satellite / Internet
Companies: Mediaset / Tiscali
Countries: Italy
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