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Mediaset, Yahoo strike Italian digital advertising deal

Wednesday 3 February 2016 | 09:24 CET | News
Mediaset and Yahoo! have reached a three-year digital advertising deal, with the Italian commercial broadcaster agreeing to become the US company's advertising reseller in the display, native, video and content marketing in Italy starting in the second quarter of the year. In a statement the partners said the agreement would bring about the first digital media network in Italy, offering advertisers the opportunity of reaching more than 72 percent of the Italian population every month, according to Audiweb figures.

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Categories: Internet
Companies: Mediaset / Yahoo
Countries: Italy
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