MENA OTT TV to generate USD 1.75 bln in revenues by 2022

Monday 17 July 2017 | 09:05 CET | News
Middle East & North Africa (MENA) OTT TV episodes and movies will generate revenues of USD 1.75 billion by 2022, more than quadruple the USD 428 million recorded in 2016, according to forecast by Digital TV Research, which expects SVOD’s dominance of the sector to grow. SVOD revenues will reach USD 1.23 billion by 2022 (or 70% of the OTT total), nearly USD 1 billion more than the 2016 total (56% of OTT revenues).  

Digital TV Research forecasts 17.27 million SVOD homes by 2022, up from 3.74 million recorded by end-2016. Turkey will remain the leader by some distance, having established a major local player as far back as 2011.

The top six regional platforms (Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix and Shahid Plus) will account for 39 percent of the region’s SVOD subscribers by end-2022, up from 34 percent in 2016. Taking out Israel and Turkey, these six platforms will account for 78 percent of SVOD subscribers by 2022 – down from 88 percent in 2016.

Netflix will be the largest pan-regional SVOD platform by 2022, with an expected 3.26 million paying subscribers. This is more than quintuple the 2016 total. Longer-established Icflix will cross 2 million subscribers by 2022 – quadruple its 2016 total. Starz Play will add a further 1.60 million. The firm says its forecasts of 695,000 subs for Iflix by 2022 only cover six of its eight current countries in the region.

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