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Microsoft selects comScore vCE for digital ad inventory

Wednesday 17 July 2013 | 14:55 CET | News
Global provider of digital measurement and analytics, comScore has announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a service to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimisation of high quality digital display advertising inventory. The vCE offering will be implemented across several Microsoft advertising services, providing metrics on digital ad viewability, audience verification and brand safety to help improve campaign performance.

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Categories: Internet
Companies: ComScore / Microsoft
Countries: World
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