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Wireless

MNOs face uncertainty in expanding m-payments value chain

Thursday 26 April 2012 | 14:23 CET | News
Operators must rethink their traditional role in the mobile payments value chain in order to remain relevant, according to a report by Ovum. Despite operators' belief that mobile wallet services will keep them centre stage in the value chain, growing competition and the threat of rival services from powerful over-the-top (OTT) players and other parties means this will not be the case for most. The report reveals that one of the most difficult challenges for operators will be from those OTT players offering mobile wallet services free to end users and merchants, shifting the business model to

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Categories: Mobile & Wireless
Companies: Ovum
Countries: World
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