Mobfox offers Factual and Adsquare data directly

Friday 14 July 2017 | 15:19 CET | News

Global mobile advertising platform Mobfox has announced a new offering on its Supply-Side Platform (SSP) that integrates audience data directly, allowing demand-side platforms (DSPs) to access this data through a single integration with Mobfox. DSPs can now get data sourced by location data provider, Factual, making location data accessible to everyone, and mobile data exchange Adsquare, without requiring a second integration to those companies.

The integration enables DSPs to benefit from Mobfox's inventory together with relevant data from Factual, and adsquare, providing them with more segmented audience data and thus a better understanding of their audience's behaviour. Mobfox works with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. 

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