Mobifone, Fortumo launch carrier billing on Google Play

Thursday 13 April 2017 | 09:10 CET | News

Vietnamese mobile operator Mobifone and mobile payments company Fortumo have launched carrier billing on Google Play. Mobifone’s 25 million subscribers can now purchase apps and in-app content from the app store by charging payments to their phone bill.

Mobifone will also get access to Fortumo Insight, the company’s data analytics platform designed to help operators see the main business KPIs and analyze their revenue from app stores. Fortumo Insight also enables carriers to track subscriber payment behavior and make improvements based on actual results.

In addition to Google Play, Fortumo works with digital media providers Spotify, Sony, HOOQ, Gaana and gaming companies EA Mobile, Gameloft, Kinguin and Rovio. Fortumo says merchants using its platform can collect payments from subscribers of more than 350 mobile operators through one integration.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

::: add a comment