0
Wireless

Mobile advertising market to quadruple by 2017

Monday 30 September 2013 | 11:58 CET | News
Investments in mobile advertising will increase to USD 59.7 billion in 2017, a figure four times higher than for this year, said UK-based eMarketer in its Global Media Intelligence (GMI) report. In 2013, growth is estimated at 2.8 percent compared with last year. The most cautious markets are Eastern Asia and Western Europe, which will only grow 0.7 percent and 0.9 percent respectively. The regions that will expand the most are Latin America and Central and Eastern Europe, with 5.8 percent and 10 percent.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Online advertising to grow by 16% a year until 2016 - study

Published 09 Apr 2014 22:02 CET | World
Global advertising expenditure is projected to rise by 5.5 percent this, year by 5.8 percent in 2015 and by 6.1 percent in 2016, ...

83% of Latin Americans want to purchase via mobile phone

Published 30 Sep 2013 11:10 CET | Latin America
In Latin America, 83 percent of consumers plan to buy products and services through their mobile devices, according to research ...

Pay-TV, mobile marketing boost UK ad market - study

Published 30 Sep 2013 10:46 CET | United Kingdom
The latest report from ZenithOptimedia forecasts that the total UK ad market will grow by 2.9 percent to GBP 12.58 billion in ...

LatAm smart card shipments to hit 1 bln units in 2015

Published 26 Sep 2013 19:26 CET | Latin America
Total smart card shipments across Latin America will increase from 752 million in 2013 to 1.15 billion in 2018, according to a ...

Brits trust word-of-mouth, opt-in e-mail ads - survey

Published 19 Sep 2013 10:58 CET | United Kingdom
The majority (81%) of UK consumers trust word-of-mouth recommendations from friends and family, according to a new global study ...





54,700,000
Number of German prepaid Sims
Germany  |  2017Q1

Calendar   /   Industry Events

26 Jul KPN Q2 2017
26 Jul Telefonica Deutschland Q2 2017
26 Jul Limelight Networks Q2 2017
26 Jul Telefonica Brasil Q2 2017
26 Jul Orange Belgium Q2 2017
26 Jul Fortinet Q2 2017
26 Jul STMicroelectronics Q2 2017
26 Jul AltiGen Communications Q2 2017
26 Jul Mellanox Technologies Q2 2017
26 Jul TE Connectivity fiscal Q3
26 Jul Netgear Q2 2017
26 Jul Paypal Q2 2017
26 Jul Telesat Q2 2017
26 Jul Etisalat Q2 2017
26 Jul Orange Poland Q2 2017
26 Jul Facebook Q2 2017
26 Jul Ooredoo Q2 2017
26 Jul Turk Telekom Q2 2017
26 Jul F5 networks fiscal Q3
26 Jul Analytics Leaders Summit 2017
26 Jul IoT Summit 2017
27 Jul Digital Realty Q2 2017
27 Jul American Tower Q2 2017
27 Jul VeriSign Q2 2017
27 Jul 8x8 Q2 2017
27 Jul Telecom Italia Q2 2017
27 Jul Charter Communications Q2 2017
27 Jul Telefonica Q2 2017
27 Jul Nokia Q2 2017
27 Jul Altice Q2 2017
27 Jul Verizon Q2 2017
27 Jul Comcast Q2 2017
27 Jul Orange Q2 2017
27 Jul Idea Cellular fiscal Q1
27 Jul Dialog Semiconductor Q2 2017
27 Jul Sky fiscal Q4
27 Jul ATN Q2 2017
27 Jul MobileIron Q2 2017
27 Jul Mitel Q2 2017
27 Jul Microsemi fiscal Q3
27 Jul Netscout fiscal Q1
27 Jul Intelsat Q2 2017
27 Jul Amazon.com Q2 2017
27 Jul DSP Group Q2 2017
27 Jul Twitter Q2 2017
27 Jul InterDigital Q2 2017
::: More Calendar Items