Mobile drives UK PRS market growth in 2014

Friday 10 July 2015 | 12:15 CET | News
The UK premium rate services (PRS) market generated revenue of GBP 686.6 million (excluding VAT) in 2014, according to a report from regulator PhonepayPlus. Market revenues have decreased year-on-year by 3.2 percent, down from GBP 708.9 million in 2013. With the overall PRS market in decline, mobile represented the two payment mechanics that registered growth in 2014, with operator billing (including PayforIt) up 86 percent on 2013 revenues, and mobile (including voice short codes) up 5 percent. Mobile, consisting of PSMS, charitable donations and voice short codes, accounted for 50 percent

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Categories: Mobile & Wireless
Countries: United Kingdom
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