Moments-based advertising boosts purchase intent

Wednesday 18 June 2014 | 08:22 CET | News
Using rewards as an engagement mechanism during key moments within mobile apps generates superior purchase intent and brand favorability over traditional banner ads, according to a study by Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands. The report shows that rewards allow brands to congratulate consumers at moments when happiness, attention and engagement levels are highest.

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Categories: Mobile & Wireless
Companies: Kiip
Countries: World
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