More than 10% of retailers gets 50% of revenues online

Monday 17 July 2017 | 11:50 CET | News
German retailers who have a physical as well as online storefront get on average 25 percent of their revenues from online, according to a survey among 530 German retailers by Bitkom Research for German digital ICT federation Bitkom. The survey also found that 50 percent of the off/online retailers get 30 percent of their revenues online and 11 percent claim more than 50 percent of their revenues come from online sales. Other findings include that 5 percent of all retailers is only online and 28 percent only has physical storefronts and that of the online&offline retailers 71 percent claims to offer the same assortment online and off-line.

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