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General

Movistar launches cycle and car safety initiative

Thursday 17 August 2017 | 14:03 CET | News
Movistar (Telefonica) has announced the launch of a new initiative designed to encourage mutual respect between cyclists and drivers ahead of the start of the 'Vuelta a Espana' Grand Tour bike race on 19 August. The 'Rodamos Juntos' campaign will feature professional cyclists from the Movistar Team as well as legends such as former Tour de France winner Pedro Delgado, all of whom will raise awareness of the need for cyclists and drivers to peacefully coexist on roads. The corresponding website also offers practical advice on improving road safety from state traffic body DGT and cycling

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Categories: General
Companies: Movistar / Telefonica
Countries: Spain
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