MTN Group selects ItsOn sales platform

Thursday 21 January 2016 | 11:00 CET | News
ItsOn announced that it has signed a group agreement with MTN Group in which the mobile operator will use ItsOn's cloud-based solution to increase subscribers and revenue by selling enhanced mobile services and new digital content through a personalized and on-device commerce experience. ItsOn's platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators overlay ItsOn's platform on top of their existing IT systems to launch new services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience. 

ItsOn's platform includes a device application and virtual connected cloud service, which it says can deliver a number of seamless operator-consumer transactions, including discovery of mobile services, contextual commerce offers, payment options, loyalty offers, customer retention strategies, segmented marketing and support. MTN will deploy consumer offers leveraging ItsOn's technology initially in South Africa, with expected expansion to other countries thereafter.


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