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Multitasking levels similar for live TV, DVR, streaming

Thursday 17 September 2015 | 23:02 CET | News
The proportion of primetime TV viewing that also includes other activities (multitasking) is essentially the same for traditional linear TV (69%), DVR recordings (70%) and online streaming through a TV (71%), according to GfK. This market researcher says its findings show that streaming and on-demand platforms do not lead to higher levels of engagement, as some advertisers may think. The most common specific other activity with primetime TV is talking with others, whether in person or on a phone, which is reported by an average of 24 percent of viewers across primetime. Internet use is

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Categories: Broadcast & Satellite / Internet
Companies: GfK
Countries: United States
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