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MyRepublic to become Singapore's fourth mobile operator

Thursday 10 July 2014 | 13:59 CET | News

Singaporean ISP MyRepublic plans to launch mobile operations in Singapore. MyRepublic rolled out internet services in Singapore in 2011. MyRepublic sent a proposal to the Singapore regulator to build a fourth mobile-phone network after the Infocomm Development Authority requested public feedback in April to improve the city’s mobile landscape, Bloomberg reports. If it receives regulatory approval, MyRepublic would become Singapore’s fourth mobile phone operator, competing with StarHub, SingTel and M1.

MyRepublic plans to offer a pure data plan with voice calls running through a smartphone application. “The incumbents have legacy anchors they have to carry around. We have a low-cost operating model that we can make money off,” said MyRepublic CEO Malcolm Rodrigues. “We’re not coming in to take a 40 percent market share. Our intent is to take a 10 to 15 percent market share and cause some disruption”, Rodrigues added.

Rodrigues also disclosed that MyRepublic’s proposal includes using the incumbents’ networks while it builds out its own infrastructure. Rodrigues expects the regulator to decide on the bidding process and offer the license in nine months. Singapore regulator, Infocomm Development Authority, said it plans to release its response in early 2015.

MyRepublic plans to offer 4G  mobile services, similar to those sold by the three existing phone companies, if the license is awarded, Rodrigues said. He also proposed an unlimited data plan, which none of the operators offer at the moment. MyRepublic forecasts the number of broadband internet customers to top 25,000, or 1.8 percent of the market, by end-July, Rodrigues said. MyRepublic seeks to increase its market share to at least 5 percent.

MyRepublic will offer internet services in New Zealand in September, and expand to Malaysia and Australia in 2015, in cities that have the latest internet infrastructure, Rodrigues added.



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