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NBA, Alibaba expand partnership agreement in China

Thursday 7 March 2019 | 09:52 CET | News
NBA China and Alibaba Group have expanded their partnership agreement that will bring NBA content to Alibaba's platforms for the first time, along with an enhanced online shopping service for customers in China. An 'NBA Section' will be launched across Alibaba's platforms. The Section will leverage Alibaba's technology and consumer insights, allowing fans in China to access personalized content, in addition to shopping for NBA merchandise all in one ecosystem.

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Categories: Broadcast & Satellite
Companies: Alibaba / Taobao
Countries: China
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