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NBA enters new multi-year partnership with Microsoft to redefine, personalise fan experience

Friday 17 April 2020 | 08:55 CET | News
The National Basketball Association (NBA) and Microsoft have partnered to provide personalised game broadcasts that use machine learning learning and AI to study fan preferences. Under the terms of the deal, Microsoft will become the Official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, Women's National Basketball Association (WNBA), NBA G League, and USA Basketball beginning with the 2020-21 NBA season.

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Categories: Broadcast & Satellite / Internet
Companies: Microsoft
Countries: United States
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